Tea drinking has come back into vogue in resent years with the tea consumer group growing year by year. Tea consumption reached 989100 tons in 2010, and then topped 2025600 tons in 2019. With the iteration of consumers, consumption upgrading as well as the change in traditional consumption ideas, China's tea industry is ushering in a new round of development opportunities. While an increasing number of old tea brands and newcomers in the industry launch a slew of products featuring speciality, youth and innovation, Nongfu Spring also expands its footprint in this drinking water segment with the pioneered launch of Tea Water.

Early on, the Tea Research Institute of the Chinese Academy of Agricultural Sciences reported that spring water with electrical conductivity reaching 10-100 μS/cm is better fit to brew tea. Then Nongfu Spring carried out rounds of selection in various water sources, and finally found that the spring water in Wuyi Mountain, which has accumulated an appropriate amount of mineral elements after flowing through the forest and rocks, and delivers a pure, clear, crisp and sweet taste, perfectly accords with the physicochemical indexes of tea water. The sharply crafted Tea Water is launched as a more professional and targeted "brewing tea water" product of Nongfu Spring. The new launch not only integrates the traditional cultural image of "making tea" into the water source culture of Nongfu Spring, but consolidates consumers' cognition and powers up its presence in this category.

Actually, Nongfu Spring’ decision of making a "brewing tea water" product is not made on a whim. A number of market researches show that nearly 30% of consumers choose Nongfu Spring to brew tea in household and office scenarios, and the proportion further tops 40% among teahouse operators. The reason behind is that in the hearts of consumers, the "natural" and "high quality" features of Nongfu Spring have been deeply imprinted in its brand genes, so a large number of consumers consciously make Nongfu Spring their first choice to brew tea.

It took Nongfu Spring five years to re-clarify the market standard of water for brewing tea, partnered with authoritative tea research institutes, and shape the Spring water product with great originality. Nongfu Spring provides more convenient offerings to consumers, and goes further to educate and promote appropriate tea drinking concept through its own brand influence, and make its contribution to the spread of Chinese tea culture as well as the development of China's tea industry.

Open up niche markets and make differentiated products, that is what Nongfu Spring does all the time. Aside from various kinds of drinking water products, it also has four ranges with dozens of products, according to public information. From 2012 to 2019, Nongfu Spring has maintained the first market share of packaged drinking water in China for eight consecutive years. In terms of retail sales in 2020, it ranked the top three market share in tea drinks, functional drinks and fruit juice drinks in Chinese market. All these demonstrate that Nongfu Spring keeps building up strength and expanding.